Enjoy 15% OFF* Purchases $35+
Discount applies automatically at checkout. *Exclusions apply.
Ends 7/21/24 11:59pm PST
*Promotional discount excludes:
Subscriptions, gift cards & Cold Brew.
Online Only. Ends 7/21/24 11:59PM PST

Add your deal, information or promotional text

Rewards phone

Join now and become a Luxxista!

Earn reward points and redeem them in store towards your purchases (and in the near future online as well!).

Fun extras such as a free birthday drink, earn bonus point opportunities, surprise offers, and more!

Also later in the year, upgrade to our VIP annual membership club and receive valuable perks such as double points, automatic discounts on all purchases, free refills for coffee and tea, and free shipping on all online orders.

App Store Google Play

Quick Start

1 Download the app
2 Register your details
3 Earn points and redeem them towards purchases in store

Join The Fun

Download the Caffe Luxxista app for free and start feeling the love with access to exclusive benefits.



0.1 points per $1*


Use your points towards purchases in store

Top Up

Use your phone and Luxxista app as your payment method

Happy Birthday!

Receive a free drink on your birthday

Luxxe Love

Exclusive offers, surprise bonus point moments

We've Got Tiers!

Earn higher bonus points and rewards with each higher tier.

Grey New member Earn 0.1 points per $1* Redeem 1 point = $1.
Spend your points towards purchases in store
Happy Birthday free drink! Access to exclusive offers and surprise bonus points moments
Silver Achieve $1,000 All the benefits of Grey, plus all of this: +25% points per $1 (over Grey) Free welcome to the club drink!
Gold Achieve $3,000 All the benefits of Grey and Silver, plus all of this: +50% points per $1 (over Grey) Free welcome to the club drink + pastry of your choice!
Platinum Achieve $6,000 All the benefits of Grey, Silver, and Gold plus all of this: +100% points per $1 (over Grey) Free welcome to the club 2 drinks + 2 pastries of your choice. Bring a friend to celebrate!
Instant Platinum status and rewards 10% off all purchases in store and online Free standard shipping for all online purchases Free refills for batch brewed coffee + iced tea Free quarterly swag sent to you Free bag of Anniversary and Holiday Blends before the general public Points never expire while a member


We're happy to help! Ask your barista anytime or contact us directly at (310) 394-2222 | during our normal business hours (9a - 5p PST) and we'll get back to you as quickly as we can.


Earn points for every $1 spent at your designated tier rate at the time of purchase when you scan your member code, then pay with cash, credit/debit card, or mobile wallet. Higher tier statuses receive a higher point earning bonus.

*Physical gift card purchases and wallet top up purchases do not qualify for points – Points are earned when those gift card / top up credits are spent.


To qualify for any benefits, you must be an active member with at least 1 purchase within a 6-month period.


Points expire after 6 months with no purchase registered to your account.


Points have no cash value and can only be redeemed towards your purchase in store or online. Point value: 1 point = $1.


Tier Points expire after 6 months with no purchases. To remain a Silver member, you'll need to earn at least 1000 Tier Points a year, to remain a Gold member you'll need to earn at least 3000 Tier Points a year, and to remain Platinum you'll need to earn at least 6000 Tier Points a year. If you don't achieve enough points within your annual period, you'll automatically move back down to the previous tier. If you're a Grey member, no need to worry. Your membership won't expire, but your tier points will if you don't have any purchases within a 6-month period. You can find out the date your tier will expire in your account.

Your Tier Upgrade Cycle is calculated from the current date of the month, to the 1st day of the same month in the previous year. Once you're a Silver/Gold/Platinum member you'll remain in that tier provided you earn the minimum number of Tier Points within the membership period (1000 points to remain Silver, 3000 points to remain Gold, 6000 points to remain Platinum). You'll have a full 12 calendar months to retain your membership status. If you don't earn enough Tier Points within the Upgrade Cycle to retain your Silver/Gold/Platinum membership, you'll automatically revert back to Gold from Platinum, to Silver from Gold, and Grey from Silver.

* Rounded down to the whole dollar, e.g., Spend $1.30 = Earn 0.1 points, Spend $2.50 = Earn 0.2 points