Privacy Policy

Last Updated: 05/27/2026

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from you?

In the 12 months prior to the "last updated" date of this notice, we have collected the following categories of personal information:

• Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers

• Personal information as defined in California Customer Records law such as name, signature, physical characteristics or description, address, telephone number, and/or credit or debit card number.

• Commercial information such as product viewing, subscriptions, purchase history, preferred café location, transaction history or cart activity and, if applicable, rewards activity related to your Luxxista Rewards membership.

• Internet or other electronic network activity information such as browsing history, search history, and information regarding a consumer's interaction with an internet website application or advertisement

• Geolocation data such as data about the location of your device

• Audio, electronic, visual or similar information such as security video footage and customer service call recordings

·       User-provided content including your communications with us on or offline and any other content you submit or provide (such as social media profiles, photographs, images, videos, voicemails, survey responses, comments, product reviews, and other content provided by you)

• If you apply for a job with Caffe Luxxe, we may, in addition to the categories of information above, collect professional or employment-related information such as government-issued identifiers including your driver’s license number, passport number or other similar government identifier, citizenship information including immigration status and work authorizations, demographic data including age, gender, race, or ethnicity, educational and employment information including institutions attended, degrees earned, previous places of employment, job titles, tenure, and health or medical information regarding any disabilities, some of which may include characteristics of protected classifications under U.S. state or federal law. Full information about the categories of information collected from our job applicants will be available in the individual job posting.

• Inferences drawn from any of the above information to create a profile about you reflecting your [preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

• Sensitive personal information. We only collect sensitive personal information, as defined by applicable privacy laws, for the purposes allowed by law or with your consent. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.

How and When Do We Collect Information?

Directly from You: We collect personal information provided directly to us, whether in person or online, including when you visit our cafés, fill in any form on our website, make a purchase through our website or in-store, make a Luxxista Rewards account or Luxxista Legend subscription account or subscribe to our Luxxista Rewards program, enter a contest or promotion sponsored by us, join a waitlist, RSVP for an event, respond to a survey, interact with or post on our social media accounts, respond to a survey, apply for a job, sign up to receive emails or text messages, submit information to customer service.

Automatic Data Collection Technologies: As you navigate through and interact with our website, click on emails we send you, or interact with our ads, we may use automatic data collection technologies such as cookies, flash cookies, or web beacons to collect certain information about your equipment, browsing actions, and patterns.

In-store and other Audio, Visual, or Electronic Technologies: We may record customer service calls and maintain a transcript of chats for quality assurance. We also use Closed Circuit Television or CCTV in our cafés.

From Third Parties: We obtain information from businesses that we have partnered with, such as partners utilizing drop-ship, Klayvio, Amazon, Paypal, Afterpay, ApplePay, Square and other partners we choose to collaborate or work with. If you apply for a job with Caffe Luxxe, we may receive information regarding you from your former employers or references, any headhunter or employee search parties we work with, or from any background check service providers we contract with.

Social Media Platforms: If you interact with us on social media or use plugins, widgets, or other tools provided by social media platforms or networks (including TikTok, Instagram, Facebook, X (FKA Twitter), Google, YouTube, and Pinterest), we may collect information that you disclose to us, or that the social media platforms disclose to us. We encourage our users to familiarize themselves with privacy policies of these third party social media platforms.

How Do We Use Your Information?

We may use your personal information for many reasons, including:

Providing Products, Services, and Programs: We use your personal information to provide you with our products and services, for example fulfilling orders; processing payment; sending receipts and order updates; sending notifications regarding your account and purchases; to create, update, change and otherwise manage your Luxxista Legend account or your Luxxista Rewards membership and to provide participating customers with our Luxxista Rewards program, including account setup and maintenance, tracking earning and redemption of rewards points, and sending you rewards-related messages. The types of information obtained in order to provide you with products or services, including the Luxxista Rewards program, may include Identifiers, Personal Financial Information, and Shopping Information.

Communications With You: We may use your personal information to communicate with you, for example when sending you marketing emails or SMS text messages, tailoring social media advertisements for products in which you may be interested, corresponding with you regarding your orders, requests, questions, comments, or complaints and to otherwise provide you with customer service, or to communicate with you regarding any Caffe Luxxe-administrated sweepstakes or contests you may have entered.

Data Analytics: We use personal information to draw conclusions about you and your product preferences, to analyze your shopping activity, and/or to track your interactions with our marketing emails and advertisements. We may use personal information and conclusions we draw from personal information to improve our website, ads, emails, and marketing. We may also use this information to personalize your interactions with us, for example by tailoring our ads to your interests, recommending you products, and/or pre-populating your information at checkout.

Website Security and Fraud Detection: We may use personal information to detect any malware, deception, fraud, or illegal activity on our website including attempted fraudulent transactions, violations of our Terms of Service, attempted security breaches, and to otherwise provide a safe and secure online experience for our users.

Managing our Business: We may use personal information that is necessary for us to run our business, including keeping records relating to finance, contracts, online and in-person transactions, products sold, and customer service.

Legal Obligations: We may use personal information to comply with our legal obligations to you or others, to provide evidence or establish defenses to any claims against us, or to otherwise exercise our legal rights.

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website. If you believe your information has been compromised by use of our site, please contact us at info@caffeluxxe.com .

Do We Use 'Cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart or to send you cart reminders via SMS or email. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.  Our use of these tracking technologies may amount to “sale” / “sharing” of some of your personal information under certain privacy laws.

We use cookies to:
• Help remember and process the items in the shopping cart.
• Understand and save user's preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

We may, from time to time enter into agreements with third parties who use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including personal information, order level transaction data, item level transaction data, retail data, mobile application data, and other information relating to purchasing history. Any information provided to us is subject to strict confidentiality requirements of the third-party provider and subject to all applicable laws relating to privacy. We use this information to improve our marketing and communications with you.

To the extent these online tracking technologies are deemed to be a “sale” or “sharing” of information you may opt-out of these online tracking technologies by choosing to have your browser warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings by selecting “Do Not Track” in the privacy settings of your browser. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If users disable cookies in their browser:

If you turn cookies off, some features will be disabled. Some of the features that make your site experience more efficient and may not function properly.

However, you will still be able to place orders over the telephone by contacting customer service. If you have trouble controlling or disabling cookies, please contact us at info@caffeluxxe.com .

Sharing Your Personal Information

We may share personal information in the following manners and with the following persons or entities:

Third-Party Service Providers: We may share personal information with certain third-party service providers who help us provide our products and services, for example companies we partner with in order to process your payments online or in-store, to pick up, ship and deliver orders, to facilitate e-mails and SMS messages; to send you advertisements, marketing, and offers, and to provide you customer service. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your personal information, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other third parties who assist us in the delivery of text messages.

Related Corporate Entities: We may disclose personal information with our corporate entities, such as our parent company and our sister companies including Sugarfina Corporation, Sugarfina Global LTD, Sugarfina Global Canada Ltd., BoxFox, Inc, or Candy Club Corporation, who may access or use personal information within the same parameters detailed in this Privacy Policy.

Social Media Platforms and Networks: Some of our websites have features such as, plugins, widgets, and/or other tools made available by social media platforms and networks that may result in information being collected or disclosed between us and such parties. Their use of your information is not governed by this privacy policy.

Purchase of the Company: We may disclose personal information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Artisanal Expressions’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Artisanal Expressions about our users is among the assets transferred.

Legal Requirement or Rights: In the event that a legal requirement (including but not limited to complying with tax obligations, filing or defending against legal claims or lawsuits, enforcing our Terms of Use or other agreements, complying with a government investigation, complying with a court order, subpoena, or warrant, responding to a possible or confirmed security breach, or otherwise exercising any legal right) obligates us to disclose personal information, we may disclose the same.

Advisors: We may disclose personal information to our financial, legal, insurance, or other advisors in the course of our business operations.

Protecting our Customers and Employees: We may disclose personal information if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Artisanal Expressions, Inc., our customers, or others.

Other Purposes: We may also disclose personal information for any other purpose disclosed by us when you provide the information or to fulfill the purpose for which you provide it.

Your Right to Know, Correct, and Delete Personal Information: Pursuant to applicable laws where you live, you may have rights to know what information we have collected about you within a certain period of time, the right to correct information we have collected about you, the right to know how we have processed or disclosed the information we have collected about you, the right to refuse our collection, processing, or disclosure of your information, and/or the right to request the deletion of certain of that information.

Google

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:
• Advertising with Google Ads
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Choices and Rights about how we Use and Disclose your Information

We strive to provide you with choices regarding the personal information you provide to us. These choices and your rights may very depending on the applicable laws where you live. We have created mechanisms to provide you with the following control over your information:

Opting out of Tracking Technologies and Advertising: We use certain tracking technologies, including cookies, to help keep track of items you put into your shopping cart, including when you have abandoned your cart. We may use information collected via cookies to send you SMS or email messages regarding items left in your cart. Our use of these tracking technologies may amount to “sale” / “sharing” of some of your personal information under certain privacy laws. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent, or select the ‘Do not Track’ setting in the privacy settings of your browser. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. If you have trouble controlling or disabling cookies, please contact us at info@caffeluxxe.com.

Your Right to Know, Correct, and Delete Personal Information: Pursuant to applicable laws where you live, you may have rights to know what information we have collected about you within a certain period of time, the right to correct information we have collected about you, the right to know how we have processed or disclosed the information we have collected about you, the right to refuse our collection, processing, or disclosure of your information, and/or the right to request the deletion of certain of that information.

Requests to Know or Delete: To make a request to know what information we have collected about you, how we have processed it, or to request deletion as described above, please contact us at info@caffeluxxe.com , or call us at (310) 394-2222. We will respond to your request consistent with applicable law.

We will process deletion requests in accordance with applicable law. Please note that we are not obligated to make a data access disclosure or process a data deletion request if we cannot verify that the person making the request is the person about whom we collected information, or is someone authorized to act on such person’s behalf.

Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification. We will respond to your request in accordance with timeframes prescribed by applicable law. Please note that we may retain and refuse to delete information that the law entitles us to retain, including where there is a transactional need to retain the information, when it is necessary to retain for risk management, to improve functionality, to facilitate a business relationship with the consumer, where we have an existing legal obligation, or for other lawful internal purposes. Please note that depending on applicable laws where you live, you may be entitled to appeal our response to your request to know, correct, or delete, and you also have the right to be free from unlawful discrimination when exercising your rights under our Privacy Policy.

Promotional Offers from US: If you do not wish to have your email address used by us to promote our own or third parties' products or services, you can opt out by following the instructions for 'unsubscribing' in any marketing communication, or at any other time by sending us an email stating your request to info@caffeluxxe.com. Please note, however, that if you choose to unsubscribe from marketing materials you will still have access to your Luxxista Rewards account, but you may not receive all promotions in conjunction with the program.

Targeted Advertising: If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target-audience preferences, you can opt out by following the instructions for 'unsubscribing' in any marketing communication or at any other time by sending us an email stating your request to info@caffeluxxe.com.

SMS Messages: You can opt-out of receiving text messages from us by replying “STOP” to the SMS text message.

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:

Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy' and can be easily be found on the page specified above.

You will be notified of any Privacy Policy changes:
• On our Privacy Policy Page

Can change your personal information:
• By logging in to your account

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

COPPA (Children Online Privacy Protection Act)

Our website is not intended for children under 14 years of age. No one under age 14 may provide any information to or on the website. We do not knowingly collect personal information from children under 14. If you are under 14, do not use or provide any information on this website or on or through any of its features. If we learn we have collected or received personal information from a child under 14 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 14, please contact us at info@caffeluxxe.com. Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at info@caffeluxxe.com, or follow the instructions at the bottom of each email, and we will promptly remove you from ALL correspondence.

California Privacy Rights

If you are a California resident, California law requires us to disclose to you the following additional information and grants you addition rights described below:

If you are a California resident, you may request that we:

Disclose to you the following information covering the 12 months preceding your request:

• The categories of personal information we collected about you and the categories of sources from which we collected such personal information: 
• The specific pieces of personal information we collected about you; 
• The business or commercial purpose for collecting personal information about you; and 
• The categories of personal information about you that we otherwise shared or disclosed and the categories of third parties with whom we shared or to whom we disclosed such personal information.

Correct your personal information.

Delete your personal information.

Opt our of the "sale" or "sharing" of your personal information

California Shine the Light: Customers who are residents of California may request information concerning the categories of personal information (if any) we disclose to third parties or affiliates for their direct marketing purposes free of charge once per calendar year.

Types of Personal Information Collected

We collect the following categories of personal information:

·       Identifiers, such as name, contact information, and online identifiers;

·       Personal information, as defined in the California customer records law, such as name, contact information, and financial information;

·       Characteristics of protected classifications under California or federal law, such as age and gender;

·       Commercial information, such as transaction information and purchase history;

·       Internet or network activity information, such as browsing history and interactions with our website;

·       Geolocation data, such as IP location;

·       Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics; and

·       Sensitive personal information such as username and password, payment card number, date and code, and geolocation information.

Types of Personal Information Disclosed

We disclose the following personal information to third parties, such as our service providers and affiliates, for our operational business purposes:

·       Identifiers, such as name, contact information, and online identifiers;

·       Personal information, as defined in the California customer records law, such as name, contact information, and financial information;

·       Characteristics of protected classifications under California or federal law, such as age and gender;

·       Commercial information, such as transaction information and purchase history;

·       Internet or network activity information, such as browsing history and interactions with our website;

·       Geolocation data, such as IP location; and

·       Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics; and

·       Sensitive personal information such as username, payment card number, expiration date and code, and geolocation information.

·       Depending on a California resident’s particular interactions and relationship with us, we may not have disclosed each of the above categories of personal information about each resident.

·       We collect the above personal information directly from California residents themselves, as well as from other sources, such as our business partners and other retailers. We use this personal information to operate, manage, and maintain our business, to provide our products and services, and to otherwise accomplish our business purposes and objectives.

·       Please see the “Applicability of this Privacy Policy”, “What Types of Information we Collect”, “How We Collect Personal Information”, “Using Your Personal Information” and “Sharing Your Personal Information” sections of this privacy policy for more information on how we collect, use, or disclose California residents’ information and for your rights regarding your information.

Notice of Financial Incentives and Bona Fide Loyalty Program

We provide discounts, coupons, and other benefits to customers who sign up to receive our marketing emails or text messages. These offerings may constitute “financial incentives”. We also offer our Luxxista Rewards members a loyalty program that provides incentives such as rewards, early access, event invitations, and exclusive offers. We also offer sweepstakes, giveaways and contests which may be entered by all eligible participants. Membership in our rewards program or entrance in one of our sweepstakes or contests usually requires the provision of personal information including but not limited to your name, birthdate, and/or other contact information. Offering perks or prizes in exchange for your personal information may constitute a “financial incentive” program under California law or a “bona fide loyalty program” under Colorado law. The value of personal information to us is depends on what offerings you take advantage of, what prizes you may qualify for, and whether you opt-out of any offerings.

You may request that we delete your Luxxista Rewards account or otherwise delete your information any time by submitting a request to info@caffeluxxe.com. Please see the Luxxista Terms and Conditions page for more information.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Artisanal Expressions, Inc. dba Caffe Luxxe
14932 South Figueroa Street
Gardena, CA 90248
United States
info@caffeluxxe.com
www.caffeluxxe.com

We reserve the right to make changes to this privacy policy at any time. Any changes we make will be posted on this page. If we make material changes to this policy or to how we treat our users' personal information, we will provide you with additional notice (for example by sending an email to the email address specified in your account). The date the privacy policy was last revised appears at the top of the page. We encourage you to view this privacy policy regularly in order to understand our privacy practices and your rights and choices regarding your information.